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Tyler History Wall

 

2016 MFA
Designers: Laura Sutphen, Ryan Hewlett, Krissy Beck
Microsite Lead: Laura Sutphen
Art Direction: Kelly Holohan
Photography: Sam Fritch, Krissy Beck

An educational interactive display was proposed for installation in Tyler School of Art’s lobby to celebrate the school’s history and collaborative spirit. The wall was a collaborative project in and of itself and was created with the assistance of fellow MFAs in Tyler’s Graphic and Interactive Design program, Temple Libraries Special Collections, as well as the Tyler administration. In addition to a physical installation showcasing Tyler’s founders, a microsite timeline of the school was created as well.

We approached the installation as a “title piece” to the school: a form of signage that not only reflected Tyler’s identity, but could potentially serve as the starting point for school tours. Our initial research started at the Special Collections office and ultimately expanded into conversations with students in other departments, the administration, as well as alumni who hailed from Tyler’s original campus in Elkins Park. After many rounds of discussion and research into the school’s history, we developed final objectives for the display that guided the rest of our process.

The letters that make up the word Tyler were constructed through Tyler’s own Digital Fabrications Studio. They are designed and constructed to rotate easily, as different department of the school will submit their own letters provided by their students every semester.

I worked with Dr. Jo-Anna J. Moore, a retired  Associate Professor Emeritus at Tyler, to research and design a timeline microsite that was viewed on a tablet connected to the wall of the display. Each section of the microsite details two decades of Tyler’s past, highlighting a pivotal moment of each period as well as smaller moments of collaboration.

The microsite was designed to accommodate the unique context in which users interacted with the tablet as well as the volume of historic information about Tyler that needed to be organized. Users can easily jump to the most pivotal moments beginning each section or scroll through each decade for a more detailed experience.

Although my current home is Philadelphia, Pennsylvania, I’ve had the pleasure of working with people locally and internationally, including Landor Associates in Hamburg, Germany, and House9 Design, in Montreal, Canada.

As a visual designer, I’m concerned with impacting markets and social groups in a positive way through thoughtful research and cultural perspective. My academic work and educational background reflects my appreciation for perspective. As a student, I studied visual anthropology and German while actively working towards a degree in Graphic Design at the Tyler School of Art in Philadelphia, USA.

My personal interests in the field involve the relationship between people and materials produced for them, exploring object culture through reinterpreting artifacts. I’m drawn to the differences between commercial goods and the meaning embodied in their forms, designing things typically discarded and reimagining those materials when they aren’t.

Freelance Inquiries

Hey there! Send me an email at laura.a.sutphen@gmail.com.

Services

branding, illustration, print design, website design, research, copywriting

Freelance Inquiries

Hey there! Send me an email at laura.a.sutphen@gmail.com.

Services

branding, illustration, print design, website design, research, copywriting