Select Page

Free to Roam

 

2016 MFA
Art Direction: Scott Laserow

Free to Roam About the Airport offers a positive customer experience to a usually helpless situation: being trapped inside an airport. This free app provides flyers a specialized experience unique to some of the largest airports across the United States with recommendations ranging from where to eat, local art exhibits to view, and proper seating you can rest in. It also offers travel suggestions based on your particular wait-time. Finally, you can enjoy both the journey and destination, now including the airport. Additional process samples, including wireframes and site flows, are available upon request.

The visual language of the app is positive and playful, referencing shapes and colors inspired by vintage airline posters. On opening, users are directed to allow Free to Roam to access their location and are then automatically directed to their airport.

Flyers can access a list of current art exhibits located in their airport as well as a monthly music schedule. A featured exhibit and artist highlight each section and include additional information.

Additional layouts below describe the Escape feature and explorable Terminal map. Users can discover attractions near the airport based on the time available before their next flight. A primary recommendation is followed by nearby locations. You can also view recommendations and locations provided by Free to Roam flyers through an interactive map of the airport.

Free to Roam is advertised through a single page microsite that highlights flyer convenience and happiness as the app’s primary goal. The site takes users step-by-step through three essential features, airports where the app is located, as well as user reviews. The site was designed on WordPress, and is responsive.

Although my current home is Philadelphia, Pennsylvania, I’ve had the pleasure of working with people locally and internationally, including Landor Associates in Hamburg, Germany, and House9 Design, in Montreal, Canada.

As a visual designer, I’m concerned with impacting markets and social groups in a positive way through thoughtful research and cultural perspective. My academic work and educational background reflects my appreciation for perspective. As a student, I studied visual anthropology and German while actively working towards a degree in Graphic Design at the Tyler School of Art in Philadelphia, USA.

My personal interests in the field involve the relationship between people and materials produced for them, exploring object culture through reinterpreting artifacts. I’m drawn to the differences between commercial goods and the meaning embodied in their forms, designing things typically discarded and reimagining those materials when they aren’t.

Freelance Inquiries

Hey there! Send me an email at laura.a.sutphen@gmail.com.

Services

branding, illustration, print design, website design, research, copywriting

Freelance Inquiries

Hey there! Send me an email at laura.a.sutphen@gmail.com.

Services

branding, illustration, print design, website design, research, copywriting