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Bush Rum

 

2012
Art Direction: Paul Sheriff
Photography: Mike Pilla

Bush Rum is golden rum inspired by the Australian outback.The visual identity is minimal and draws attention through tactile details. The textural logo is hand-stenciled onto the bottle itself, and is complimented by a leather carrier. A crocodile makes up the logotype and wraps around the back of the bottle, allowing for a 360-degree experience. From the front of the bottle the visual is similar to a rugged landscape.

Although my current home is Philadelphia, Pennsylvania, I’ve had the pleasure of working with people locally and internationally, including Landor Associates in Hamburg, Germany, and House9 Design, in Montreal, Canada.

As a visual designer, I’m concerned with impacting markets and social groups in a positive way through thoughtful research and cultural perspective. My academic work and educational background reflects my appreciation for perspective. As a student, I studied visual anthropology and German while actively working towards a degree in Graphic Design at the Tyler School of Art in Philadelphia, USA.

My personal interests in the field involve the relationship between people and materials produced for them, exploring object culture through reinterpreting artifacts. I’m drawn to the differences between commercial goods and the meaning embodied in their forms, designing things typically discarded and reimagining those materials when they aren’t.

Freelance Inquiries

Hey there! Send me an email at laura.a.sutphen@gmail.com.

Services

branding, illustration, print design, website design, research, copywriting

Freelance Inquiries

Hey there! Send me an email at laura.a.sutphen@gmail.com.

Services

branding, illustration, print design, website design, research, copywriting